Re-engineering operational practices and processes to improve the customer focus of a marketing organization
Mahmoud M. Yasin; Andrew J. Czuchry; Rani A. Kady
| Year of publication: |
2008
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|---|---|
| Authors: | Yasin, Mahmoud M. ; Czuchry, Andrew J. ; Kady, Rani A. |
| Published in: |
Advances in competitiveness research : ACR. - Indiana, Pa., ISSN 1077-0097, ZDB-ID 20020363. - Vol. 16.2008, 1/2, p. 47-61
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009902208