Re-engineering the customer relationship: leveraging knowledge assets at IBM
| Year of publication: |
2002
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|---|---|
| Authors: | Massey, Anne P. ; Montoya-Weiss, Mitzi M. ; Holcom, Kent |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 516545. - Vol. 32.2002, 2, p. 155-170
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