Re-examining the meaning of corporate branding : does corporate advertising give useful insights?
Olutayo Otubanjo and Chantal Epie
| Year of publication: |
December 2017
|
|---|---|
| Authors: | Otubanjo, Olutayo ; Epie, Chantal |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 14.2017, 4, p. 7-32
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| Subject: | Werbung | Advertising | Markenarchitektur | Brand architecture | Markenführung | Brand management | Werbewirkung | Advertising effects | Firmenimage | Corporate reputation | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011854088