Re-examining the roles of experience quality at festivals : a comparative analysis using SEM and fsQCA
Parmita Saha, Atanu Nath and Kokho (Jason) Sit
| Year of publication: |
2023
|
|---|---|
| Authors: | Saha, Parmita ; Nath, Atanu ; Sit, Kokho |
| Subject: | Behavioral intention | Experience marketing | Experience quality | FsQCA | Perceived value | Experiment | Dienstleistungsqualität | Service quality | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Kundenzufriedenheit | Customer satisfaction | Großveranstaltung | Big event |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-03-2022-0408 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014280894