Re-examining the showrooming phenomenon : the moderating role of consumers' maximizing tendency
Jung-Kuei Hsieh, Sushant Kumar and Ning-Yu Ko
| Year of publication: |
2024
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|---|---|
| Authors: | Hsieh, Jung-Kuei ; Kumar, Sushant ; Ko, Ning-Yu |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 2, p. 334-355
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| Subject: | Assortment size | Maximizing mindset theory | Price discount | Push-pull-mooring framework | Showrooming | Sunk cost | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Sunk Costs | Sunk costs | Niedrigpreisstrategie | Low-cost strategy | Rabatt | Rebate |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-03-2023-0195 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014486745