Re-Inquiry - Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association Test
| Year of publication: |
2008
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|---|---|
| Authors: | Gibson, Bryan |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 35.2008, 1, p. 178
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