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How I Decide Depends on What I Spend: Use of Heuristics Is Greater for Time than for Money
Saini, Ritesh, (2008)
Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Saini, Ritesh, (2010)
Currency of search : how spending time on search is not the same as spending money
Monga, Ashwani, (2009)