Re-modeling the brand purchase funnel : conceptualization and empirical application
Alexander Dierks ; foreword by Prof. Dr. Christoph Burmann
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Dierks, Alexander |
| Other Persons: | Burmann, Christoph (preface) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | purchase funnel | Markenführung | Brand management | Markenpolitik | Controlling | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVIII, 386 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | Innovatives Markenmanagement. - Wiesbaden : Springer Gabler, ISSN 2627-1109, ZDB-ID 2665271-7. - Vol. Band 60 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, University of Bremen, 2017 |
| Notes: | Literaturverzeichnis: Seite 335-386 |
| ISBN: | 3-658-17821-3 ; 978-3-658-17821-5 ; 978-3-658-17822-2 |
| Other identifiers: | 10.1007/978-3-658-17822-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011632772