Re-patronage on chain stores : mediating and moderating role of customer engagement and experiential value
Shu-Hsien Liao, Da-Chian Hu and Szu-Yu Hou
| Year of publication: |
2024
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| Authors: | Liao, Shu-Hsien ; Hu, Da-Chian ; Hou, Szu-Yu |
| Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 35.2024, 9/10, p. 1076-1097
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| Subject: | customer engagement | experiential value | Five senses of servicescape | moderated mediation model | perceived service quality | re-patronage intentions | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2024.2353778 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015048892