(Re-)Reading Clausewitz : the strategy discourse and its implications for strategic communication
Howard Nothhaft and Hagen Schölzel
| Year of publication: |
2015
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|---|---|
| Authors: | Nothhaft, Howard ; Schölzel, Hagen |
| Published in: |
The Routledge handbook of strategic communication. - New York, NY. [u.a.] : Routledge, ISBN 0-415-53001-6. - 2015, p. 18-33
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| Subject: | Strategisches Management | Strategic management | Diskurstheorie | Discourse theory | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010468342