Re-surfing W3: Research Perspectives on Marketing Communication and Buyer Behaviour on the Woldwide Web
| Year of publication: |
1996
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| Authors: | Berthon, P. ; Pitt, L. ; Watson, R. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 15.1996, 4, p. 287-301
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