Extent: | IX, 108 S. graph. Darst. |
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Series: | Reihe: Marketing : MAR. - Lohmar : Eul, ZDB-ID 2002232-3. - Vol. 57 |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Literaturverz. S. 97 - 108 |
ISBN: | 978-3-8441-0129-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013432271