Reaching the Model Minority: Ethnic Differences in Responding to Culturally Embedded Targeted- and Non-Targeted Advertisements
| Year of publication: |
2009
|
|---|---|
| Authors: | Appiah, Osei ; Liu, Yung-I. |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 31.2009, 1, p. 27-42
|