Reaching the non-traditional stopout population: a segmentation approach
| Year of publication: |
2011
|
|---|---|
| Authors: | Schatzel, Kim ; Callahan, Thomas ; Scott, Crystal ; Davis, Timothy |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 10577051. - Vol. 21.2011, 1, p. 47-61
|