Reaching the non-traditional stopout population : a segmentation approach
Kim Schatzel, Thomas Callahan, Crystal J. Scott´and Timothy Davis
| Year of publication: |
2011
|
|---|---|
| Authors: | Schatzel, Kim ; Callahan, Thomas ; Scott, Crystal J. ; Davis, Timothy S. |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 21.2011, 1, p. 47-60
|
| Subject: | Studierende | Students | Erwachsene | Adults | Nonprofit-Marketing | Nonprofit marketing | Hochschule | Higher education institution | Zielgruppe | Target group | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009295475