Reactions to different types of ads in Belgium and Poland
| Year of publication: |
1998
|
|---|---|
| Authors: | Pelsmacker, Patrick De ; Geuens, M. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 15.1998, 4, p. 277-290
|