Reader Categorization of a Controversial Communication: Advertisement Versus Editorial
| Year of publication: |
1995
|
|---|---|
| Authors: | Wilkinson, J.B. ; Hausknecht, Douglas R. ; Prough, George E. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 14.1995, 2, p. 245-254
|