Reading between the stars : understanding the effects of online customer reviews on product demand
Hallie S. Cho, Manuel E. Sosa, Sameer Hasija
| Year of publication: |
2022
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|---|---|
| Authors: | Cho, Hallie S. ; Sosa, Manuel ; Hasija, Sameer |
| Published in: |
Manufacturing & service operations management : M & SOM. - Linthicum, Md. : Informs, ISSN 1526-5498, ZDB-ID 2023273-1. - Vol. 24.2022, 4, p. 1977-1996
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| Subject: | online customer reviews | perceived quality | product demand | sentiment analysis | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Produktqualität | Product quality | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/msom.2021.1048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013373437