Reading customers' minds through textual big data : challenges, practical guidelines, and proposals
Wooseok Kwon
| Year of publication: |
2023
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|---|---|
| Authors: | Kwon, Wooseok |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 111.2023, p. 1-12
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| Subject: | Natural language processing | Big data | Text analysis | Sentiment analysis | Topic modeling | Online reviews | Big Data | Data Mining | Data mining | Text | Emotion | Informationsmanagement | Information management | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2023.103473 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014310977