Readings ¬& [and] cases in direct marketing : [includes 34 readings and 22 all new cases]
Herbert E. Brown ; Bruce Buskirk
| Year of publication: |
1989
|
|---|---|
| Other Persons: | Brown, Herbert E. (contributor) ; Buskirk, Bruce (contributor) |
| Publisher: |
Lincolnwood, Ill. : NTC Business Books |
| Subject: | Direktmarketing | Fallstudiensammlung |
| Extent: | XII, 334 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-8442-3183-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004074785