Readings in basic marketing
ed. by E. Jerome McCarthy ...
| Year of publication: |
1978 ; Rev. ed.
|
|---|---|
| Other Persons: | McCarthy, E. Jerome (contributor) |
| Publisher: |
Homewood/Ill. [u.a.] : Irwin [u.a.] |
| Subject: | Absatz | Vereinigte Staaten | Marketing | Theorie | Theory | Marketingmanagement | Marketing management |
| Published items: |
28 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VIII, 427 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Enth. 39 Beitr. ISBN 0-256-02050-7 39 Beiträge |
| ISBN: | 0-256-02050-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003551484