Readings in consumer behavior : individuals, groups and organizations
Melanie Wallendorf; Gerald Zaltman
| Year of publication: |
1984 ; 2. ed
|
|---|---|
| Other Persons: | Wallendorf, Melanie (contributor) ; Zaltman, Gerald (contributor) |
| Publisher: |
New York, NY [u.a.] : Wiley |
| Subject: | Wirtschaftliches Verhalten | Verbraucher | Konsumentenverhalten | Consumer behaviour | Verhalten in Organisationen | Organizational behaviour | Theorie | Theory |
| Extent: | VII, 456 S Ill., graph. Darst 8° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-471-09307-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000055146