Readings in consumer behavior : individuals, groups, and organizations
ed. by Melanie Wallendorf; Gerald Zaltman
| Year of publication: |
1979
|
|---|---|
| Other Persons: | Wallendorf, Melanie (ed.) ; Zaltman, Gerald (contributor) |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Verbraucher | Verbraucherschutz | Marktforschung | Vereinigte Staaten | Konsumentenverhalten | Consumer behaviour | Verhalten in Organisationen | Organizational behaviour | Theorie | Theory | Verbraucherverhalten |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 473 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Literaturangaben. - 42 Beiträge |
| ISBN: | 0-471-03021-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013489935