Readings in strategic marketing : analysis, planning, and implementation
[Hrsg.:] Barton A. Weitz ; Robin Wensley
| Year of publication: |
1988
|
|---|---|
| Other Persons: | Weitz, Barton A. (contributor) ; Wensley, Robin (contributor) |
| Publisher: |
Chicago [u.a.] : Dryden Pr. |
| Subject: | Strategisches Management | Marketing | Aufsatzsammlung |
| Extent: | X, 534 S. ; 8-o |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-03-020864-5 |
| Source: |
Persistent link: https://www.econbiz.de/10009603736