Realigning value chain concept towards destination branding : Zimbabwe tourism destination reality
Farai Chigora, Promise Zvavahera
| Year of publication: |
April-June 2016
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|---|---|
| Authors: | Chigora, Farai ; Zvavahera, Promise |
| Published in: |
Inventi impact: supply chain & logistics. - Bhopal : Inventi Journals, ISSN 2249-0981, ZDB-ID 2821950-8. - 2016, 2, p. 112-122
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| Subject: | value chain | destination branding | Zimbabwe | branding | tourism destination | Simbabwe | Markenführung | Brand management | Destinationsmanagement | Destination management | Betriebliche Wertschöpfung | Value creation | Tourismusregion | Tourism destination | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5296/bmh.v3i2.8544 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011592312