Realisation that online advertisements are misleading : involvement of middle-aged and older adults with botanical dietary supplements
Yuting Sun, Jianting Zhang, Yixuan Li
| Year of publication: |
2024
|
|---|---|
| Authors: | Sun, Yuting ; Zhang, Jianting ; Li, Yixuan |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 79.2024, Art.-No. 103832, p. 1-18
|
| Subject: | Botanical dietary supplements | Consumer involvement | Middle-aged and older consumers | Misleading online advertisement | Purchase intention | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103832 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015101898