Reality check : combining choice experiments with market data to estimate the importance of product attributes
Eleanor McDonnell Feit; Mark A. Beltramo; Fred M. Feinberg
| Year of publication: |
2010
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|---|---|
| Authors: | Feit, Elea McDonnell ; Beltramo, Mark A. ; Feinberg, Fred M. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 56.2010, 5, p. 785-800
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| Subject: | Diskrete Entscheidung | Discrete choice | Produktentwicklung | New product development | Conjoint-Analyse | Conjoint analysis | Kfz-Industrie | Automotive industry | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003981431