Reality check : combining choice experiments with market data to estimate the importance of product attributes
Year of publication: |
2010
|
---|---|
Authors: | Feit, Elea McDonnell ; Beltramo, Mark A. ; Feinberg, Fred M. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 56.2010, 5, p. 785-800
|
Subject: | Diskrete Entscheidung | Discrete choice | Produktentwicklung | New product development | Conjoint-Analyse | Conjoint analysis | Kfz-Industrie | Automotive industry | USA | United States |
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