Is it really making an impact? : examining the effect of social media marketing participation benefits on perceived value and behavioural intention ; evidences form India
Mohita Maggon (Department of Management Studies, Indian Institute of Technology Delhi, India), Harish Chaudhry (Faculty of Marketing, Department of Management Studies, Indian Institute of Technology Delhi, India)
| Year of publication: |
2015
|
|---|---|
| Authors: | Maggon, Mohita ; Chaudhry, Harish |
| Published in: |
International journal of leisure and tourism marketing : IJLTM. - [Olney] : Inderscience Enterprises, ISSN 1757-5567, ZDB-ID 2512436-5. - Vol. 4.2015, 3/4, p. 189-206
|
| Subject: | tourism marketing | social media | participation benefits | perceived value | behavioural intention | Social Web | Social web | Indien | India | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011541330