Rebranding after international acquisitions : challenges of legitimation in emerging and developed countries
Manoella Antonieta Ramos and Svante Andersson and Ulf Aagerup
| Year of publication: |
2024
|
|---|---|
| Authors: | Ramos, Manoella Antonieta ; Andersson, Svante ; Aagerup, Ulf |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 7, p. 84-116
|
| Subject: | Acquisitions | International branding | Legitimation | Rebranding | Übernahme | Takeover | Markenführung | Brand management | Entwicklungsländer | Developing countries | Multinationales Unternehmen | Transnational corporation | Schwellenländer | Emerging economies | Industrieländer | Industrialized countries | Auslandsinvestition | Foreign investment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-02-2023-0019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015202406