Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector
| Year of publication: |
2013
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|---|---|
| Authors: | Lee, Zoe |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 29.2013, 9 (1.7.), p. 1124-1142
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