Rebranding Norfolk Island : is it enough to rebuild visitor numbers?
Bruce Prideaux and Terry Watson
| Year of publication: |
2010
|
|---|---|
| Authors: | Prideaux, Bruce ; Watson, Terry |
| Published in: |
Marketing island destinations : concepts and cases. - Amsterdam : Elsevier, ISBN 0-12-384909-8. - 2010, p. 23-36
|
| Subject: | Insel | Island | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Australien | Australia |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008654408