Recall, Recognition, and the Measurement of Memory for Print Advertisements
Year of publication: |
1983
|
---|---|
Authors: | Bagozzi, Richard P. ; Silk, Alvin J. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 2.1983, 2, p. 95-134
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | recall | recognition | memory | advertising |
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