Recasting the customer experience in today's omni-channel environment
Iguácel Melero, F. Javier Sese, Peter C. Verhoef
| Alternative title: | Redefiniendo la experiencia del cliente en el entorno omnicanal |
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| Year of publication: |
mayo-agosto, 2016
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| Authors: | Melero, Iguácel ; Sesé, F. Javier ; Verhoef, Peter C. |
| Published in: |
Universia business review : UBR. - Madrid : Universia, ZDB-ID 2224947-3. - 2016, 50, p. 18-37
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| Subject: | Omni-channel customer management | Customer experience | Touchpoints | Digital channels | Customer profitability | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Multikanalvertrieb | Multichannel strategy | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in spanischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011686074