Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment
| Year of publication: |
2007
|
|---|---|
| Authors: | Söderlund, Magnus ; Rosengren, Sara |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 14.2007, 2, p. 123-136
|