Recent findings regarding hotel brand and strategy
John O'Neill and Anna Mattila
| Year of publication: |
2008
|
|---|---|
| Authors: | O'Neill, John ; Mattila, Anna |
| Published in: |
Handbook of hospitality strategic management. - Amsterdam : Butterworth-Heinemann, ISBN 0-08-045079-2. - 2008, p. 203-213
|
| Subject: | Hotellerie | Hotel industry | Markenführung | Brand management | Messung | Measurement | Franchising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003809035