Recession of Economy and the New Aspects of Consumer Behaviour: the Case of Romania.

In this paperwork the author intend to have a glimpse of the influence of recession on consumer’s income and in the consumer behavior, especially in Romania. Also the author want to present the case study of Romania concerning the recession of economy and some new aspects of consumer behavior. There is a strong conexion between the income and consume and the time of recession show it in the best way. In this way we did some research on the market and by some analyses in a statistical editor we conclude that there is a strong determination in the consumer behavior by the income of the population especially in Romania, a country with a developing economy. The recession influenced the consummers in their biggest concern – their income. In the same time the recession changed some important trends in consume.