Reciprocal cooperation and the moderating effect of individualism : a five-country negotiation study
Alma Mintu-Wimsatt; Anna Madjourova-Davri
| Year of publication: |
2011
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|---|---|
| Authors: | Mintu-Wimsatt, Alma ; Madjourova-Davri, Anna |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 24.2011, 5, p. 385-396
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| Subject: | Internationales Marketing | International marketing | Individualismus | Individualism | Kollektivismus | Collectivism | Verhandlungen | Negotiations | Interkulturelles Management | Cross-cultural management | Kanada | Canada | Griechenland | Greece | Mexiko | Mexico | Philippinen | Philippines | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009500882