Reciprocal transfer of brand associations between service parent brands and upward line extensions : An accessibility-diagnosticity perspective
Year of publication: |
2016
|
---|---|
Authors: | Boisvert, Jean |
Other Persons: | Professor Rodoula H. Tsiotsou and Professor Jochen Wirtz, Associate (ed.) |
Published in: |
Journal of Service Theory and Practice. - Emerald Group Publishing Limited, ISSN 2055-6233, ZDB-ID 2807318-6. - Vol. 26.2016, 2, p. 222-243
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Accessibility-diagnosticity | Brand associations transfer | Reciprocal effects | Service line extensions |
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