Reciprocity by proxy : a novel influence strategy for stimulating cooperation
Year of publication: |
2011
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Authors: | Goldstein, Noah J. ; Griskevicius, Vladas ; Cialdini, Robert B. |
Published in: |
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis. - London : Sage, ISSN 0001-8392, ZDB-ID 210487-8. - Vol. 56.2011, 3, p. 441-473
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Subject: | Verhalten in Organisationen | Organizational behaviour | Arbeitsverhalten | Work behaviour | Austauschtheorie | Social exchange theory | Kooperation | Cooperation | Hotellerie | Hotel industry | Umweltmanagement | Environmental management | Cause-Related Marketing | Cause-related marketing | USA | United States |
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