Recognising motivation in others : the effectiveness of using social proof to change driving behaviour
Tom Bowden-Green and Mario Vafeas
| Year of publication: |
2024
|
|---|---|
| Authors: | Bowden-Green, Tom ; Vafeas, Mario |
| Subject: | Social marketing | Communication | Climate change | Self-determination Theory | Peer effects | Social proof | MTES | Social Marketing | Klimawandel | Soziale Beziehungen | Social relations | Soziale Gruppe | Social group | Motivation | Verhalten | Behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSOCM-02-2024-0045 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015272488