Recognizing and measuring brand assets
Peter H. Farquhar ; Julia Y. Han ; Yuji Ijiri
| Year of publication: |
1991
|
|---|---|
| Authors: | Farquhar, Peter H. ; Han, Julia Y. ; Ijiri, Yuji |
| Publisher: |
Cambridge, Mass. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 29 S. : graph. Darst. |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass.. - Vol. 91, 119 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004185846