Recognizing Factors Affecting Manpower Productivity Based on Kano Model

The main purpose of this study was to recognize, classify and determine priority of factors affecting human resource productivity in Chaharmahal and Bakhtiari Province Electricity Distribution Company using Kano model. This study is applied and is descriptive-survey research that is done cross-sectional. Sample size was estimated as 92 personnel of Chaharmahal and Bakhtiari Province Electricity Distribution Company using Morgan Table. Classified random sampling was used in order to select sample and distribute questionnaires. Questionnaire stability was calculated as 0.89 using Cranach's alpha method. Descriptive statistics, single sample Kolmogorov–Smirnov test and Friedman test. Over all, the obtained results prove that 15 out of 11 noticed factors are one- dimensional, 2 are indifferent and 2 are attractive factors. Personnel performance evaluation, meritocracy and performance feedback have first, second and third priority.