Recognizing the Preventive Quality in the Adoption of Innovations : The Case of Third-Party Ownership Photovoltaic Systems in Finland

This study explores the role of the preventive quality of innovations on their adoption intention. Empirically grounded in third-party ownership of photovoltaic systems in Finland, this study examines data collected from an online survey measuring respondent intention to adopt. A series of hypotheses theoretically grounded in the Diffusion of Innovations theory and the preventive quality of innovations were tested through Partial Least Squares Structural Equation Modeling with SmartPLS4. Findings for the overall sample reveal that the preventive quality and the relative advantage of innovations influenced adoption intention positively. Results highlight the preventive quality of innovations as a construct that is the greatest contributor to the dependent variable