Recommender systems : the importance of personalization in e-business environments
Year of publication: |
2013
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Authors: | Polatidis, Nikolaos ; Georgiadis, Christos K. |
Published in: |
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1947-8585, ZDB-ID 2587499-8. - Vol. 4.2013, 4, p. 32-46
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Subject: | E-Business | E-Commerce | Personalization | Recommender Systems | Social-Media | Website | Electronic Commerce | E-commerce | Personalisierung | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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