Reconceptualising absorptive capacity to explain the e‐enablement of the HR function (e‐HR) in organizations

Purpose – The purpose of this paper is to ask why some organizations might be better than others at continuous innovation in the field of e‐enablement of human resource (e‐HR). Design/methodology/approach – To answer this question, the notion of absorptive capacity (ACAP) is applied to explain some of the problems faced in moving from face‐to‐face HR to a technology‐mediated model. Findings – Dynamic ACAP models are adapted to produce a more realistic, iterative framework in which realized capacities for e‐HR innovations contribute to, and constrain, potential capacities for further innovations. Research limitations/implications – The model is used to offer some research propositions for academics operating in this newly emerging field of human resource management (HRM). Practical implications – Some theory‐driven advice are also offered for HR practitioners. Originality/value – The specific contribution is to introduce the concept of ACAP to HRM scholars and practitioners interested in the field of e‐HR and Web 2.0 social media.