Reconceptualizing brand identity in a dynamic environment
| Year of publication: |
2013
|
|---|---|
| Authors: | da Silveira, Catherine ; Lages, Carmen ; Simões, Cláudia |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 1, p. 28-36
|