Reconceptualizing resources : a critique of service-dominant logic
Norah Campbell, Aidan O’Driscoll, and Michael Saren
| Year of publication: |
2013
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|---|---|
| Authors: | Campbell, Norah ; O’Driscoll, Aidan ; Saren, Michael |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 33.2013, 4, p. 306-321
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| Subject: | marketing theory | demateriality | operand resources | entanglement | macromarketing | service-dominant logic | Service-Dominant Logic | Service-dominant logic | Marketingtheorie | Marketing theory |
| Extent: | graph. Darst., Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227830