Reconceptualizing the desire-intention relationship in the Model of Goal Directed Behavior
S. Sinem Atakan, Richard P. Bagozzi
| Year of publication: |
2024
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|---|---|
| Authors: | Atakan, S. Sinem ; Bagozzi, Richard P. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 12, p. 3106-3123
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| Subject: | desire-intention gap | healthy eating | Model of Goal Directed Behavior | motivation-opportunity-ability framework | perceived behavioral control | self-efficacy | Theory of Planned Behavior | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Verhalten | Behaviour | Verhaltensökonomik | Behavioral economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015133964