Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Shangyuan Wu, Pei Wen Wong, Edson C. Tandoc, Charles T. Salmon
| Year of publication: |
2023
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|---|---|
| Authors: | Wu, Shangyuan ; Wong, Pei Wen ; Tandoc, Edson C. <Jr.> ; Salmon, Charles T. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 168.2023, p. 1-8
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| Subject: | Actor-network theory | Advertising | Automation | Media buying | Media planning | Technology | Automatisierung | Werbeträger | Advertising media | Akteur-Netzwerk-Theorie | Werbung | Werbeplanung | Advertising planning | Übernahme | Takeover | Werbewirtschaft | Advertising industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114234 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014434852