Reconsidering the practice of discretizing quantitative variables: Towards a new analysis of moderation in experimental research

Experimental research scholars often discretize quantitative variables when testing moderation. This pedagogical article addresses the limitations of this approach and considers when and how spotlight and floodlight analyses should be used depending on whether the moderating variable at stake shows or does not show meaningful focal values.

MoreLess

Year of publication:	2014-12
Authors:	Cadario, Romain ; Parguel, Béatrice
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	Discretization \| Experimental design \| Floodlight analysis \| Median split \| Moderating effect \| Spotlight analysis

More details

Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Notes:	Published in Recherche et applications en marketing, 2014, Vol. 29, no. 4. pp. 110-128.Length: 18 pages
Classification:	C29 - Econometric Methods: Single Equation Models. Other ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011082450